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Wednesday, Dec. 17, 2008
December Meeting
"Upper Case Award Winners Share the Secrets of Their Success"

MEETING QUICK VIEW:
Date:	Wednesday, Dec. 17, 2008
Place:	Nonna's at Bricktown
Time:	11:30 a.m. – 1 p.m.
Cost:	$22 for PRSA Members $32 for non-PRSA Members $17 for PRSSA Students $22 for non-PRSSA Students
Cont. Ed:	Not applicable

It's the holiday season and PRSA-OKC is in the giving spirit! This month's meeting will give you an opportunity to hear what makes a 2008 Upper Case Best of Show award-winning entry!

Join us Wednesday, Dec. 17, 2008, at Nonna's, to hear how four local practitioners turned their projects into award winners.

We'll hear from:

• Adam Cohen, senior vice president and general counsel, Oklahoma Medical Research Foundation - Best of Show, PR Tactics, Writing category winner for The Comeback Kid.
• Kinsey Crocker, account executive, Anglin Public Relations - Best of Show, PR Tactics, Printed Materials category winner for Oklahoma Center for the Advancement of Science and Technology Impact Report.
• Marla Freeman, APR, communications specialist, and Joyce Kirtley, senior communications specialist, Devon Energy Corporation - Best of Show, PR Programs category winner for United Way Rocks.
• And, Erin Page, APR, director of communications and marketing, Oklahoma Heritage Association - Best of Show PR Tactics, Electronic Communications category winner for Heritage Headlines.

Plus, all past PRSA-OKC chapter presidents are invited to join us at the December monthly meeting at NO CHARGE!

The holidays are the perfect time to thank you with a complimentary lunch for your service to the chapter and the profession. Please let us know that you accept this offer when you register. We hope to see you there!

Wednesday, Nov. 19, 2008
November Meeting
"Media Bribery: An International Problem that is Close to Home"

As public relations professionals, we all interact with the media. Some say it is not professional for media to accept payment for news sources in return for coverage. However, more than one in three practitioners and one in five journalists say it is generally considered okay in their countries for national media to accept such payments.

These findings come from a global Internet survey of 574 public relations practitioners and journalists, conducted by Dr. Katerina Tsetsura, to explore global media relations practices. She will discuss these practices and share with us her findings.

Tsetsura is an assistant professor in the Gaylord College of Journalism and Mass Communication at the University of Oklahoma. Her interests include international and global strategic communication, global media and public relations ethics, and public affairs and issues management in countries with transitional economies. She is internationally published and has presented papers at numerous research and professional communications conferences around the world including Germany, Mexico, Poland, and Russia.

She is one of the two leading researchers of the landmark Global Media Transparency project supported by the Institute for Public Relations (USA), the International Public Relations Association, the International Federation of Journalists and the International Press Institute. Tsetsura continues to collect the data on media practices in the USA and around the world. This promises to be a dynamic presentation that you will want to attend!

Wednesday, Aug. 20, 2008
August Meeting
"Immigration: How it impacts all of us"

On Aug. 20th, the Oklahoma City Chapter of the Public Relations Society of America explores the subject of immigration. Join PRSA-OKC at Nonna's in Bricktown from 11:30 a.m. to 1 p.m. for an opportunity to hear Pat Fennell, President, CEO and founder of the Latino Community Development Agency.

CEOs and Executive Directors recognize how vitally important it is that their companies and organizations build and maintain relationships with all cultural, ethnic, racial, religious and political segments of their communities. As public relations practitioners, we must be able to communicate effectively with these various audiences. Fennell will also discuss public relations efforts made to combat the misperceptions surrounding this issue.

Fennell will present facts about the immigration issue and help dispel some of the inaccurate perceptions generated by Oklahoma's immigration bill as well as the impact it has had on our respective communities.

She currently serves on the Board of Directors of the National Council of La Raza (NCLR), one of the most powerful national Latino advocacy organizations headquartered in Washington. She is also one of seven Trustees in the National Association of Social Workers Insurance Trust. Locally, she serves on the Board of Columbus Enterprise School and the Core to Shore Steering Committee. She is a member of Rotary Club 29.

Wednesday, July 16, 2008
July Meeting
"How to Build an Award Winning Campaign"

Join our PRSA colleagues from Kansas City to hear a case study from Hallmark's Silver Anvil-winning launch of cards with sound.

Angela (Angie) Read, Vice President with Fleishman-Hillard Kansas City, is a member of the marketing communications practice group at Fleishman-Hillard. Angie works extensively on the Hallmark Business, serving as co-lead of the account team and managing a number of nationally recognized integrated programs.

There's no doubt you've seen these musical cards on the store shelves, now hear what Hallmark and Fleishman-Hillard did to promote this innovative product to millions.

Wednesday, May 21, 2008
May Meeting - Diversity

Oklahoma City voters took to the polls on March 4 and overwhelmingly approved a $121.6 million temporary one-cent sales tax to fund major upgrades to the Ford Center and an off-site practice facility for an NBA franchise. Learn the strategies and tactics implemented by both the Greater Oklahoma City Chamber of Commerce and the City of Oklahoma City to educate voters and pass the temporary sales tax.

Christine Berney is the Public Relations Manager for the Greater Oklahoma City Chamber. She is a graduate of Oregon State University (BA) and the University of Massachusetts at Amherst (MFA). She is a member of the Public Relations Society of America and the Association for Women in Communications.

Kristy Yager, APR, is the Director of Public Information and Marketing for the City of Oklahoma City. She is a 1989 graduate of East Central University in Ada, Okla. Kristy is a member of the Public Relations Society of America and Toastmasters International.

Wednesday, April 16, 2008
April Meeting - Public Service
"PR 360 Roundtable Consulting for Nonprofits"

Learn more about PR 360

PRSA-OKC is dedicating this month's extended luncheon meeting to public service. A total of 13 nonprofits have been selected to participate in a free public relations consulting session with professional PR practitioners.

Each table will have a discussion leader and a scribe as well as background information provided by their nonprofit. The PR practitioners present at that table will use their expertise to outline specific tactics or programs these organizations can then implement to assist with their specific public relations needs.

To complete the program, Miki Farris, Executive Director for Infant Crisis Services, Inc., will be the luncheon speaker. She founded the organization in 1984 and will discuss the role public relations plays in its success.

APR Accreditation Maintenance Credits Approved: 1.0

Note that registration for this meeting begins at 10 a.m. with the program beginning promptly at 10:30 a.m.

Monday, March 31, 2008
New/Young Professional Committee (NYPC) January Meeting
"Mr. or Ms. Personality; What is your personality type?"

Have you ever wondered why people do the things that they do? Kami Kuykendall will be sharing with us valuable information on varying personalities. Learn what your personality type is and how to use your strengths to benefit your career. Also, learn how to deal with people who have different personality traits.

This meeting is sure to give insight into co-workers motivations and will help you learn how to work better as an individual and in a team.

Wednesday, March 19, 2008
March Meeting
"WIMGO, featuring Elizabeth Taylor "

MEETING QUICK VIEW:
Date:	Wednesday, March 19, 2008
Place:	Nonna's at Bricktown
Time:	11:30 a.m. – 1 p.m.
Cost:	$22 for PRSA Members $32 for non-PRSA Members $17 for PRSSA Students $22 for non-PRSSA Students
Cont. Ed.:	Not applicable

What is wimgo? Join us as Elizabeth Taylor shares information about wimgo and what it can do for you.

Elizabeth will explain how wimgo works, the benefits associated with using it and how you can tailor wimgo to meet your personal or professional needs.

Elizabeth is the Community Engagement Manager with OPUBCO Communications Group. The department's mission is to engage individuals and organizations in ways that inform, unite and make a difference in the life of Oklahomans.

Register now to discover what tools are available on line for communications professionals like you!

Wednesday, Feb. 20, 2008
February Meeting
"Social Media Marketing"

Download the presentation

MEETING QUICK VIEW:
Date:	Wednesday, Feb. 20, 2008
Place:	Nonna's at Bricktown
Time:	11:30 a.m. – 1 p.m.
Cost:	$22 for PRSA Members $32 for non-PRSA Members $17 for PRSSA Students $22 for non-PRSSA Students
Cont. Ed.:	Not applicable

Join us for "Buzz Generation, Guerilla Marketing and Branding via Search Engine Optimization, Social Media and Social Networking."

Social media consultant Giovanni Gallucci will provide an overview of search engine marketing from basic natural search engine optimization and link development to the emerging field of social media promotion and maximization. He will discuss best practices you can implement immediately.

Giovanni is a partner/co-founder of DexterityMedia.com. He created the social media website directory, SocialTrackr.com, produces inspired stories at HopeShow.TV, and posts almost daily on his blog, TheAgencyBlog.com. During his career, Giovanni has provided technology and marketing solutions for American Airlines, The American Heart Association, Hilton Hotels Corporation, Microsoft Corporation, NASCAR and others.

Register now to attend the February luncheon so you, too, can maximize social media opportunities.

Sponsor: Colcord Hotel Downtown

Monday, Jan. 28, 2008
New/Young Professional Committee (NYPC) January Meeting
"Is Your Portfolio up to Par?"

MEETING QUICK VIEW:
Date:	Monday, Jan. 28, 2008
Place:	Hideaway Pizza 6616 N Western Ave
Time:	11:30 a.m.-1 p.m.
Cont. Ed:	Not applicable

Portfolios are the compilation of the skills and stats players in the big game bring to the table. Impressive impressions start with the basics of a solid cover letter, resume and your best work. Join the New Young Professionals Monday, Jan. 28, at 11:30 a.m. at Hideaway Pizza, for an informational meeting featuring Heather Spencer, career/internship coordinator at the Gaylord College of JMC at the University of Oklahoma. She will discuss what it takes to create a successful portfolio that can help you score a successful career.

Wednesday, Jan. 16, 2008
January Meeting
"Measurement Success"

Download the presentation

Start the New Year off by joining PRSA for a visit with Katie Delahaye Paine, publisher of The Measurement Standard. Founder of KD Paine & Partners, LLC, Katie leads a team that has been providing marketers and communications professionals tools, data and information to help them make better business decisions. You won't want to miss her tips on quantitative and qualitative measures of success.

Katie was named the 2007 New Hampshire Woman Business Owner of the Year by the Small Business Administration among other awards. She was an initial founder and former chair of the Institute for Public Relations special commission on measurement and evaluation.

Sponsor: Residence Inn by Marriott in Bricktown

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