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Wednesday, Dec. 14, 2011
December Monthly Meeting
Upper Case Best of Show
Presenting this year's best in tactics & campaigns

Each year, PRSA-OKC presents Best of Show Awards to the top tactic and top campaign from the Upper Case Awards Banquet. Join us as we hear from this year's Best of Show winners. As is tradition, past PRSA-OKC presidents are free!

We'll hear how Oklahoma Housing Finance Agency & Robot House Creative put together an eye-catching, image-rich annual report on a limited budget. Jones Public Relations & the Oklahoma State University College of Human Sciences will share how they utilized research to rebrand and rename the College.

Speakers

• Holley Mangham, APR, Director of Communications for Oklahoma Housing Finance Agency & Brian Winkeler, Owner of Robot House Creative
• Brenda Jones Barwick, APR, President, Jones Public Relations, Inc. & Julie Barnard, Manager, Marketing & Communications for the OSU College of Human Sciences s

Register for this meeting here.

Please be sure to read our Registration Policy.

Wednesday, Dec. 8, 2011
Special Networking Meeting
Freezin' Season Jingle Mingle Holiday Party
Benefits OK Kids Korral

Join us Dec. 8, 2011 for this annual get-together of Oklahoma City marketers and communication professionals.

When: Thursday, Dec. 8, 4:30 p.m. - 7:30 p.m.

Where: PhotoArt Studios - 1738 NW 16th St., OKC Food catered by Rococo Restaurant & Fine Wine Cash bar available

Hosted by Robyn Promotions, AMA and PRSA, we'll hold a raffle to benefit the OK Kids Korral, a local organization that provides homes for pediatric cancer patients and their families while they are receiving treatment. If you have a prize to donate to the raffle, please contact holley.mangham@ohfa.org.

OK Kids Korral has helped many families since 2006. Read Bobby Lehew's recent column about the importance of organizations such as OK Kids Korral when his own family was faced with pediatric cancer. http://www.amaokc.org/blog/freezin-season-jingle-mingle/

Wednesday, Nov. 16, 2011
November Monthly Meeting
Navigating the Changing World of PR Measurement Using the Barcelona Principles

Ask any PR professional the best way to gauge the success of a campaign or project and 99 percent of the time, the answer is going to be “measurement.” Until recently, however, the industry did not have standard measurement guidelines.

Join us November 16 as we welcome Johna Burke, Senior Vice President, Marketing & Communication at BurrellesLuce. Johna will share timely insights learned from her position on the US Work Group for the Barcelona Principles.

About the Barcelona Principles
The Barcelona Principles were formulated and agreed upon by more than 200 public relations and measurement professionals in June 2010 at the European Summit on Measurement, organized by AMEC and the Institute for Public Relations (IPR). The Principles state:

1. Importance of Goal Setting and Measurement.

2. Measuring the Effect on Outcomes is Preferred to Measuring Outputs.

3. The Effect on Business Results Can and Should Be Measured Where Possible.

4. Media Measurement Requires Quantity and Quality.

5. AVEs are not the Value of Public Relations.

6. Social Media Can and Should be Measured.

7. Transparency and Replicability are Paramount to Sound Measurement.
   

These Principles show the PR industry is navigating away from measuring outcomes with advertising equivalencies or the value of “space and time” in news stories.  What will replace it?  How do we measure effective public relations outcomes?

About Johna Burke

During a career spanning 22 years, Johna Burke has worked both as a public relations practitioner and a provider of services that are vital to the successful performance of communications professionals. For 11 years, she was associated with U-Haul International, ultimately becoming head of public and investor relations. Ms. Burke joined BurrellesLuce in 2000, as West Coast regional vice president; in 2008 she became a corporate senior vice president and October 2009, was appointed senior vice president-marketing. She is a highly rated speaker who is often invited to talk about best practices in media relations, monitoring, measurement and PR effectiveness. Her written views have appeared in a variety of PR industry outlets and she is a regular contributor to BurrellesLuce Fresh Ideas.

Register for this meeting here.

Please be sure to read our Registration Policy.

Thursday, Oct. 13, 2011
Awards Banquet and Annual Meeting
2011 Upper Case Awards

Visit the official 2011 Upper Case Awards page for more info and registration.

Join the members of PRSA-OKC as we celebrate celebrate 34 years of public relations excellence in central Oklahoma and across the state.

Public relations professionals in our state produce creative work every day. The UPPER CASE Awards provide the opportunity to showcase that talent!

Please be sure to read our Registration Policy.

Wednesday, Sept. 21, 2011
Spetember Monthly Meeting: Shadow Day and Ethics
Shadow Day 2011

Visit the official Shaodw Day 2011 page for more info and registration.

Shadow Day is an annual event hosted by PRSA-OKC and is open to all college students in public relations and related fields. During Shadow Day, students get paired with real PR professionals in a variety of fields who can show you first-hand what PR is all about. Students will gain valuable career advice, information on internship/job opportunities and the chance to network with many PR professionals. Following the shadowing experience, everyone is invited to attend the luncheon at Infant Crisis Services featuring guest speaker Dan Cathy, President and Chief Operating Officer of Chick-fil-A.

Shadow Day Agenda
9 to 11 a.m. - Students meet with assigned communications professionals at their place of business.

11:30 a.m. to 1 p.m. - PRSA-OKC Luncheon at Infant Crisis Services, 4224 N. Lincoln Blvd. in Oklahoma City. The luncheon will feature guest speaker Dan Cathy, President and Chief Operating Officer of Chick-fil-A.

Since September is “Ethics” month for PRSA, Mr. Cathy will give an insightful discussion on the critical importance of customer service and hospitality and Chick-fil-A’s unique approach to this philosophy. He will also discuss ethics in business and the importance of a good name.

Please be sure to read our Registration Policy.

Wednesday, Aug. 17, 2011
August Monthly Meeting
The Art of Twinprov

As public relations professionals, we're required to think on our feet, excel in public speaking and serve as the creative voice for our employers. PRSA OKC's August workshop, the "Art of Improv" presents the perfect way to hone these skills. It's a Happy Hour interactive workshop, The "Art of Improv," on Wednesday, Aug. 17.

The facilitators: Twinprov, a nationally-recognized, one-of-a-kind comedy troupe made up of two-of-a-kind twin brothers Buck and Clint Vraze. The Art of Improv takes the place of PRSA's August meeting. Held at Istvan Gallery, 1218 N. Western and appetizers courtesy of Mickey Mantle's.

The price for this event is $18 for all participants and includes the interactive workshop, appetizers from Mickey Mantle's and one drink ticket good for beverage of choice.

Please be sure to read our Registration Policy.

Wednesday, July 20, 2011
July Monthly Meeting
Texas Instruments' Andy Smith Shares "The Virtuous Circle"

In today's workplace, public relations professionals are called upon to communicate inclusively with diverse audiences. This month, Andy Smith, director of corporate philanthropy for Texas Instruments, shares how leveraging LGBT equality supports profitability and boosts workforce engagement. In his presentation, Smith will share how TI's commitment to diversity impacts the entire organization.

Join us for our 2011 Professional Development seminar on Wednesday, June 22, 2011, from 11 a.m. to 1 p.m. at the Gaylord-Pickens Oklahoma Heritage Museum (please note that this is an extended meeting)!

Learn how to:

• Communicate inclusively through internal communications initiatives.
• Use LGBT-friendly language both internally and externally.
• Recruit employees within the LGBT community.
• Implement diversity initiatives that impact internal relations practices.

Smith's roles at TI include media relations and marketing communications, including six years as the worldwide analog marketing communications manager. He is an active member of the Texas Instruments Pride Network (TIPN) and the United Way of Metropolitan Dallas LGBT Partnership Committee.

Wednesday, June 22, 2011
June Monthly Meeting
Professional Development Day: The Impact of Digital Media, Online Communications and Social Media

Join us for our 2011 Professional Development seminar on Wednesday, June 22, 2011, from 11 a.m. to 1 p.m. at the Gaylord-Pickens Oklahoma Heritage Museum (please note that this is an extended meeting)!

Our luncheon will feature a panel of experts discussing the impact of digital media, online communications and social media over a variety of professional segments:

Alyssa Gardina is currently the Social Media Advisor for Ansira, a Customer Engagement Agency with offices in Dallas. In her role, she manages social media strategy, execution and reporting for a variety of clients, including Dave & Busters, Six Flags, Rent-A-Center and Zipcar. She also maintains a blog at her website, www.alyssagardina.com, which covers a variety of topics from new social media tools to best practices for blogger outreach initiatives.

Ali Meyer is the main anchor for the KFOR-TV Morning Show and reports for the 5pm, 6pm and 10pm newscasts. She joined KFOR-TV in July 200 as a general assignment reporter. Before joining KFOR-TV, Ali worked as a general assignment reporter at WTVH in Syracuse, New York. Ali graduated Cum Laude from the Newhouse School of Communications at Syracuse University. Since she started, Ali has traveled all over the country chasing the big stories for NewsChannel 4. Ali was part of the team that covered the Timothy McVeigh execution in Terre Haute, Indiana. Ali also spent 10 days in Salt Lake City, Utah, covering the Winter Olympic Games. Ali scoured the eastern half of Texas, following emergency crews as they collected pieces of debris from the Columbia Shuttle disaster. Ali was the first reporter to deliver live pictures of the tornado that damaged the GM plant. Through the years Ali has been honored for excellence in journalism, and is extremely active in the online community.

Bill Handy has more than 15 years of advanced technical, management and academic experience in the field of public relations, marketing, strategic communications and strategic planning. He is a Visiting Professor at Oklahoma State University in the School Media and Strategic Communications and is considered an expert in his area of research and scholarship which includes public relations, strategic communications, social media and emerging communication technology. He also created and teaches the one of the first courses in the United States dedicated solely to the study of social media as it relates to strategic and tactical uses. Bill lives in Tulsa with his wife and business partner, Shelli Holland-Handy. Together they operate H3 Strategic Communications which provides strategic communications counsel for all types of organizations, from Fortune 500 companies to nonprofits. Bill and Shelli are also the former owners of Dog Dish, an upscale retail boutique for pets and pet owners, which they built and developed from scratch and sold in 2009. Bill and Shelli attribute much of the success enjoyed by Dog Dish to their use of integrated marketing and strategic communication, as well as the innovative use of technology.

Wednesday, April 20, 2011
April Monthly Meeting
PR 360 - Celebrating the Work of Area Nonprofits

This month, PRSA-OKC is celebrating the work of area nonprofits during PR 360.

Join us for lunch on Wednesday, April 20, 12 p.m. at the United Way of Central Oklahoma, 1444 NW 28th Street. We'll hear from a media panel as they discuss tips on sharing nonprofit messages.

Media panelists include:

Carrie Coppernoll, state columnist, The Oklahoman
Ashley Arnold, producer, KWTV News 9
Mike Koehler, president, Smirk New Media

For the past several months, PRSA-OKC members have been working in teams with five area nonprofits to develop a PR plan. These teams will come together to present their plan to the nonprofit prior to the luncheon.

Because this is a special meeting, the cost for all attendees is $15, regardless of membership status.

Thursday, March 24, 2011
New PR Pros Meeting
The Brand is Called YOU! How to Develop Your Personal Brand

As Public Relations practitioners we are skilled at promoting products, events, our clients and our companies. But when do we take the time to promote ourselves? Your personal brand-- how you position yourself and the way others think and speak about you—is tied directly to your credibility in PR. As such, it is something to constantly be developing.

Join us at Hideaway Pizza, 6616 N. Western, for lunch Thursday, March 24 at 11:30 a.m. as we learn how to strategically build and tweak our personal brands within the industry, the community and even at work. Susan Hardy Brooks, Senior Account Executive at Schnake Turnbo Frank | PR, has more than 30 years of experience developing the strategy behind public relations and will be sharing the variety of ways you can identify and build your personal brand.

The cost for this event is $10 and will include pizza and a drink at Hideaway. Please RSVP no later than Tuesday, March 22nd.

We have to preorder food, so any no-shows will be invoiced. Thank you for understanding.

Wednesday, March 16, 2011
March Monthly Meeting
Before the Crash - A Discussion in Managing Reputations

Most crisis and reputation management sessions focus on what happens from “the moment of impact” forward. But this presentation is different. In “Before the Crash,” we ask: (1) What caused the crash? (2) Should we have seen this coming? (3) How could this have been avoided?

We’re not talking about acts of God and nature, or anything that’s caused by market conditions or external factors. We’re talking about self-inflicted wounds. In all crisis case studies, there’s a common denominator that led to the crash. That’s the premise of this presentation.

Russ Florence serves aspresident and chief operating officer at Schnake Turnbo Frank | PR. His credentials include crisis communications, reputation management, media relations and strategic planning. As president and chief operating officer, Russ provides intensive client strategy and works closely with clients on media relations training and coaching. He has a background in all the areas that make a PR practitioner successful – he ran a print publication, worked in the nonprofit world and ran the communications department for a large corporation.

The March 2011 PRSA-OKC meeting is graciously sponsored by Comtech Direct Mail Solutions. Please visit Comtech's website at www.accesscomtech.com.

Wednesday, Feb. 22, 2011
New PR Pros February Monthly Meeting
Communicating With Different Personality Types

Everyone has heard of the Golden Rule, but have you ever heard of the Platinum Rule, treat others how they want to be treated? This “rule” is based on the fact that not everyone likes to be communicated with or treated the same way.

Join us at the United Way for lunch Wednesday, February 23 at 11:30 p.m. as we learn how to communicate with co-workers, bosses, clients and even friends who have different personality types or styles than our own.

Diana Hartley, Program Officer at the Sarkeys Foundation, will walk you through the variety of personality types, how to best communicate to each, as well as how to handle those difficult conversations.

The cost for this event is $10 and we will be providing lunch. Click here to register online today. Please RSVP no later than Tuesday, February 22th.

Wednesday, Feb. 16, 2011
February Monthly Meeting
PR that Shines Like Diamonds

Join PRSA-OKC for lunch on Feb. 16 from 11:30 a.m. to 1 p.m. at its new location - the Gaylord-Pickens Oklahoma Heritage Museum, as Daniel Gordon, Jeweler and President of Samuel Gordon Jewelers, shares how a vast presence in social media and a love for connecting with customers have helped him to build relationships and increase sales.

He will be joined by Mike Jones of Scissortail Creative who worked with Daniel on the innovative Jewelry Friendzy campaign.

Some of Daniel's many initiatives include: vision for the firm's website and a massive change in the firm's marketing strategies, and the implementation of revolutionary & creative usage of social media/networking websites in which thousands of people are communicated with constantly. He has created over 20 different corporate presences on the Internet including: Facebook, Twitter,Youtube, plus a highly viewed personal blog, all of which have been recognized as cutting edge by every major jewelry trade magazine in the industry.

His hard work, dedication and passion for his business has landed him on BNET, American Express Open Forum, Mashable and MSN.COM. He currently serves on the Executive Board of Gen-Next Jewelers, AMAOKC Board, and speaks frequently at industry trade conferences and symposiums all over the country.

Mike Jones, creative director of Scissortail Creative, has made his mark in video production and direction, including video for the SGJ Jewelry Friendzy campaign.

Wednesday, Jan. 19, 2011
January Monthly Meeting
Delving into the Mind of the CEO

Join PRSA-OKC for lunch on Jan. 19 from 11:30 a.m. to 1 p.m. at its new location - the Gaylord-Pickens Oklahoma Heritage Museum, featuring Delving Into the Mind of the CEO – Ken McFarland, McAdams Road Advisory, LLC.

To be effective, public relations professionals must have a direct line of communication to their employer's or client's top executives. Ken McFarland will share key insights learned as a strategic advisor to top corporate, nonprofit and government executives across the globe.

Key takeaways will include:
1) Improving your "read" on your CEO
2) Learning how to get out of your own way
3) Leveraging your Coaching Network

In 2007, Ken founded McAdams Road Advisory, LLC with offices in Dallas, Denver and San Jose. Current clients include companies and executives found in the Fortune 500, Fortune 100 Best Companies To Work For and Inc 500. In addition, Ken continues to work with governmental and nonprofit organizations around the world and leads his firm in providing pro bono advisory services to 501c3 organizations in Texas, California and Oklahoma. Ken and his five children reside in Oklahoma City, but travel around the globe as often as possible.

Beginning Jan.19, monthly PRSA-OKC meetings will be held at the Gaylord-Pickens Oklahoma Heritage Museum. Located at 1400 Classen Drive (NW 13th and Shartel), the Museum provides plenty of room for networking and professional development presentations. Parking will remain free to attendees and catering will be provided by Cheever's.

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