PRSA-OKC Presents:
Empower. Educate. Elevate.
Take Your Public Relations Skills to the Next Level

Wednesday, June 15, 2005 • Omniplex

Join the Oklahoma City Chapter of the Public Relations Society of America for a half-day seminar to enrich your own PR knowledge in the areas of research and measurement, international public relations and strategic community relations.

Session 1
Utilizing Research and Measurement for Your PR Programs and Campaigns
9 to 10 a.m.
Presenter: Katie Kimberling

Download the Session 1 Presentation
(Evolve_MktResearch_050615.pdf 3.7Mb)

Most PR professionals are so busy planning and implementing, it often seems there’s little time left for researching and measuring. But, as PR professionals it is our duty to demonstrate how a campaign or project impacts its intended audience. It’s time to stop relying just on column inches, and start cultivating hard-core data to prove the valuable role public relations plays in your company.

Session 2
International Public Relations: Taking on Saudi Arabia
10:15 to 11:15 a.m.
Presenter: Katie Kimberling

Think you’ve had a controversial client? Try taking on one of the most talked about middle eastern countries in the world. Qorvis, the parent company of iQ Research and Consulting, did just that when they assumed the role as client PR firm for Saudi Arabia. Find out why Qorvis chose to take on this controversial client, what obstacles they’ve faced, and how they’re choosing to overcome them. Whether you work for a state agency, a corporation or a firm, everyone can learn valuable knowledge in this engaging session.

Luncheon Session
Hitting the Bull's Eye: Reaching Critical Stakeholder Groups Through Community Relations Planning
11:30 a.m. to 1 p.m.
Presenters: Elise Mitchell, APR, Fellow PRSA

Download the Lunch Session Presentation
(BullsEye.ppt 144kb)

Who doesn’t need better relationships with key stakeholders? Of course we all do, and community relations can be a powerful tool for helping organizations accomplish just that. More importantly, community relations can help enhance overall reputation, make a noticeable impact on business objectives and build much-needed bridges with diverse audiences.

In our measurement-focused business environment, today’s practitioner must take a closer look at how research and planning can lead to more targeted selection of community relations tactics and measurable results. We’ll discuss how to assess current initiatives, identify diverse stakeholder groups and develop an action plan based on business or operational needs.