Shadow Day 2006
“Corporate Social Responsibility:
What exactly is it?”

Can't wait to begin your public relations career, but you are unsure of exactly what type of organization you would like to work for? You can get an inside view by participating in Shadow Day on Wednesday, Nov. 15. Public relations students will learn the ropes from public relations professionals during a morning on the job. See itinerary below for details.

9:30 – 11 a.m. students meet with assigned professional at their place of business
11:30 a.m. – 1 p.m. November PRSA luncheon with guest speaker

Registration:
Students: Click on your school's logo to register to shadow a professional and to attend the lunch meeting. Register to shadow a professional by Friday, Nov. 3. The luncheon price is $15 for PRSSA students and $20 for non-PRSSA students,

Professionals: Please register to host student and to attend the luncheon. The shadowing portion of the day is free. Reservations for the luncheon are due by Friday, Nov. 10 by noon. The luncheon price is $20 for PRSA members and $30 for non-PRSA members.

Registration Deadlines:
Students wanting to shadow a PR professional: Friday, Nov. 3
Professional wanting to volunteer/shadow: Friday, Nov. 3
Luncheon registration: Monday, Nov. 10 by noon

Luncheon Topic:
"Corporate Social Responsibility: What exactly is it?"
Corporate social responsibility is a company’s obligation to be sensitive to the needs of every stakeholder in its business operations. But how can it be possible to be sensitive to all your stakeholders at once, and who are your organization's stakeholders?

Join Tony Calandrobio, senior vice president of Fleishman-Hillard, St. Louis, as he shares his findings of a recent study he conducted on corporate social responsibility and the American business environment.

Mr. Calandro joined Fleishman-Hillard in February 2004, and provides client counsel in public affairs, corporate social responsibility, and emerging communications. In public affairs he has developed a wide variety of national and state alliance programs used for public affairs, community relations, grassroots, and lobbying activities.

He also leads the firm’s Corporate Social Responsibility initiative. Under this initiative, FH partnered with the country’s oldest consumer organization, the National Consumers League, to launch an annual survey on American consumers’ views about corporate social responsibility. In its inaugural year (2006), the survey presented findings that ran counter to some established beliefs on the issues that matter most to Americans.

Additionally, Mr. Calandro developed innovative programs incorporating the use of blogging, podcasting, and vlogging to drive awareness and reposition a corporation’s image among online influencers. His clients are among the most recognized names in American business.