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Thumbnail images from the Oct. 29, 2004 Upper Case Awards Banquet are posted at www.taralokey.com/uppercaseawards.htm. High-resolution, print-quality digital files can be ordered at no charge from this site. Many thanks to Tara Lokey, Oklahoma City Chapter member, for providing these images! To order additional acrylic
awards, contact Marc Gregg at Prism Place, (405) 946-1079, ext. 603. 2004 Award Winners, Congratulations Special Awards 2004 Best
of Public Relations Programs 2004 Best
of Public Relations Tactics 2004 Paul
E. Dannelley, Jr. Harmony Award 2004 Outstanding
Young Professional 2004 Clarus
Award
Category: Publications Public Relations
Materials, 4 Color Magazines, 4 Color Annual Reports,
4 Color Publications –
Newsletters, 4 Color Category: Writing Speeches Straight News Feature Stories Category: Non-Print Visual Audio Web Site Design Category: Public Relations Programs Marketing/Public
Relations Campaigns Special Events &
Observances Media Relations
Campaigns Internal Communications
Campaign Community Relations
Campaigns Crisis Communications
Programs Public Service Campaigns Public Affairs Campaigns Award of Merit Category: Publications Public Relations
Materials, 4 Color Magazines, 4 Color Annual Reports,
4 Color Newsletters, 4 Color Category: Writing Speeches Straight News
Feature Stories Category: Non-Print Visual Audio Web Site Design Category: Public Relations Programs Marketing/Public
Relations Campaigns Special Events &
Observances Media Relations
Campaigns Community Relations
Campaigns Crisis Communications
Programs Public Service Campaigns Honorable Mention Category: Publications Public Relations
Materials, 4 Color Magazines, 4 Color Annual Reports,
4 Color Newsletters, 4 Color Category: Writing Speeches Feature Stories Category: Non-Print Visual Audio Category: Public Relations Programs Marketing/Public
Relations Campaigns
Special Events & Observances Media Relations
Campaigns Internal Communications Community Relations
Campaigns Crisis Communications
Programs Public Service Campaigns The 27th annual Oklahoma City Chapter of the Public Relations Society of America (PRSA) awards competition is about to begin! The goal of the 2004 Upper Case Awards competition is to recognize the best in public relations programs and practices in the Central Oklahoma region and throughout the state. First held in 1978 as the Bronze Derrick Awards, the competition’s name was changed in 1990 to the Upper Case Awards to better reflect the journalistic beginnings of the profession. Type that is set in capital letters stands apart from its surroundings. It demands attention and shouts importance. Here’s your chance to stand apart and show your talents. Your work is exceptional, dazzling, stupendous—it’s UPPER CASE! Latest News
Timeline
Upper
Case Awards The excitement is mounting with just two and one-half weeks remaining before the 27th Annual Upper Case Awards Banquet and Annual Meeting! Reservations need to be in by this Friday, Oct. 15. Our deadline is rapidly approaching and your Upper Case Awards Committee needs to give an accurate attendance count to the Petroleum Club. This year’s Upper Case Awards Banquet will honor not only the best in public relations practices in Central Oklahoma, but will also honor one of our chapter’s most respected, long-time professionals with the Paul E. Dannelley Harmony Award, the highest award given by the Oklahoma City Chapter of the Public Relations Society of America. In addition, we will honor one of our relative newcomers to the field with the Outstanding Young Professional Award; and we will honor an esteemed member of Central Oklahoma’s news media with the 2004 Clarus Award. In addition, this year’s Upper Case Awards and Annual Meeting promises to hold a surprise for all that is sure to start a new tradition! Invitations were mailed to all Oklahoma City Chapter members and Upper Case entrants in mid-September with reservation cards and return envelopes enclosed. Please make your checks payable to OKC PRSA. If you have questions, please call me at the number below. Proceeds from the Annual Upper Case Awards competition support the Oklahoma City Chapter PRSA, its professional development opportunities, and scholarship fund. We are looking forward to seeing all of you at the banquet! Yvonne Anderson,
Past President and Upper
Case Awards One of the resources we have provided to help with the preparation of entries is the downloadable entry packet and judging forms. The downloadable information includes the instructions to the judges, as well as the forms they will use to score each entry. This should be a very valuable resource as the judging forms show the exact criteria on which each entry will be judged. Narrative materials in each entry notebook should specifically address each of the objective criteria. For Categories 1, 2 and 3 the objective criteria are numbers 1 through 5 on the respective judging forms. For Category 4 the objective criteria are numbers 1 through 4 on the judging form. The concise summary page should address each of the objective criteria, just hitting the highlights and important points. Upper Case Awards
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