29th Annual Upper Case Awards
Thursday, Oct. 26 at 6:30 p.m.
Will Roger Theater

Winners in “Publications” Division included:
Honorable Mention for Public Relations Materials, 4-color, was a tie. Jones Public Relations, Inc. won for the Oklahoma History Center Grand Opening and Third Degree Advertising for World Neighbors Brochure and Inserts.

An Award of Merit for Public Relations Materials, 4-color, went to LifeShare of Oklahoma for Share Life Newspaper Insert.

The Upper Case Award for Publications - Public Relations materials went to World Neighbors for Neighbors.

Winners in the “Publications – Magazine, 4-Color” Division included:
Honorable Mention was another tie. The Oklahoma Pork Council won for Pork Pages and the City of Edmond won for Edmond Living Resident’s Guide.

The Award of Merit went to Devon Energy Corporation for Devon EXPLORER.

The Upper Case Award was awarded to the OSU Center for Veterinary Health Sciences for OSU Vet Cetera.

Winners in the “Publications – Annual Reports, 4-Color” Division included:
Honorable Mention went to Devon Energy Corporation for Defining Devon/2005 Annual Report-Devon Energy Corporation.

The Upper Case Award was presented to Third Degree Advertising for The Samuel Roberts Noble Foundation Annual Report.

Winners in the “Publications - Newsletters, 1-3 Color” Division included:
The Upper Case Award was presented to Express Services, Inc for Extra.

Winners in the “Publications - Newsletters, 4-Color” Division included:
Honorable Mention was presented to the University of Oklahoma Outreach for Outreach – Reaching Out.

The Award of Merit was presented to Jones Public Relations, Inc. for Oklahoma Centennial Times.

The Upper Case Award went to the Greater Oklahoma City Chamber of Commerce for Greater Oklahoma City Chamber Newsletter: The POINT.

Winners in the “Feature Stories” Division included:
Honorable Mention was a tie and went to LifeShare of Oklahoma, for How David Lived and the Oklahoma Housing Finance Agency for OHFA Grant Replaces House Built in 1908.

Award of Merit went to LifeShare of Oklahoma for Maegan’s Life.

The Upper Case Award for Feature Stories was presented to the Oklahoma Housing Finance Agency for Historic Aldridge Apartments in Shawnee.

Winners in “Visual Materials” included:
Honorable Mention was presented to the Oklahoma Department of Human Services for Long-term Care Ombudsman.

Award of Merit went to Express Services, Inc. for Create Your Own Destiny.

The Upper Case Award was presented to the Oklahoma Bar Association for Making a Difference: Building the Jim F. Gassaway Justice House.

Winners in “Web Page Design” included:
The only award in this category is an Upper Case Award presented to the Greater Oklahoma City Chamber of Commerce for Entrepreneur Website: GrowInOKC.com.

Winners in “Public Relations Programs: Marketing/Public Relations Campaigns” included:
The Award of Merit was presented to Jones Public Relations, Inc. for the Oklahoma History Center Grand Opening.

The Upper Case Award for Marketing and Public Relations Campaigns was presented to Anglin Public Relations for the Oklahoma Holocaust Remembrance Exhibition.

Winners in “Public Relations Programs: Special Events” included:
Honorable Mention was presented to 20 Hats for Acousticadia Bake-off.

The Award of Merit went to the Oklahoma Housing Finance Agency for OHFA Open Golf Tournament.

The Upper Case Award for Special Events was presented to OK.gov “Oklahoma’s Official Website” for the RedHawks – State Employee Night at the Brick.

Winners in “Public Relations Programs: Media Relations Campaigns” included:
Honorable Mention was presented to 20 Hats for Seeworth Academy Under Siege.

The Upper Case Award was presented to Jones Public Relations, Inc. for the Oklahoma City International Auto Show.

Winner in “Public Relations Programs: Crisis Communications Programs” included:
The Upper Case Award was presented to 20 Hats for Cyber Crisis: Restoring a Dentist’s Reputation.

Winner in “Public Relations Programs: Public Service Campaigns” included:
The Upper Case Award was presented to University of Oklahoma Outreach for Children of Promise.

Each year, the PRSA-OKC Chapter bestows three very special awards. They include “The Clarus Award,” presented to an outstanding member of the print or broadcast media; “The Outstanding Young Professional Award” and “The Paul E. Dannelley, Jr., Harmony Award.” Recipients of these very special awards are nominated by chapter members and are selected by a vote of the Oklahoma City Chapter of PRSA Board of Directors.

The Clarus Award honors a member of the print or broadcast media, and is given to a journalist who demonstrates fairness, clearness, and professionalism in his or her reporting.

The winners of the Clarus Award were Kevan-Goff Parker and Brad Edwards.

In 1983, the Public Relations Society of America named Paul E. Dannelley, Jr. Outstanding Educator. Following his death in 1991, a memorial scholarship was established at the University Oklahoma in his name and the Oklahoma City PRSA chapter created a special award to be given each year in his honor. It is the highest honor the Oklahoma City Chapter of the Public Relations Society of America confers. The 2006 winner of the Paul E. Dannelley, Jr. Harmony Award was Sean Simpson, APR.

The “2006 Outstanding Young Professional” is awarded to a newcomer to the field of public relations for their significant contributions to the public relations profession. The 2006 Outstanding Young Professional was awarded to Marla Carroll.

The “2006 Best of Show Award for Public Relations Tactics” was presented to the OSU Center for Veterinary Sciences for their magazine OSU Vet Cetera.

The “2006 Best of Show Award for Public Relations Programs” was presented to the OK.gov “Oklahoma’s Official Website” for their special event RedHawks – State Employee Night at the Brick.

The 29th annual Oklahoma City Chapter of the Public Relations Society of America (PRSA) awards competition is about to begin! The goal of the 2006 Upper Case Awards competition is to recognize the best in public relations programs and practices in the Central Oklahoma region and throughout the state.

First held in 1978 as the Bronze Derrick Awards, the competition’s name was changed in 1990 to the Upper Case Awards to better reflect the journalistic beginnings of the profession. Type that is set in capital letters stands apart from its surroundings. It demands attention and shouts importance. Here’s your chance to stand apart and show your talents. Your work is exceptional, dazzling, stupendous—it’s UPPER CASE!

The Upper Case Awards competition is open to all public relations and communications professionals, both PRSA members and nonmembers in Oklahoma.

The deadline for all entries is 4 p.m., Friday, July 28, 2006. Late entries received between July 29 and August 4, 2006 will be charged a higher late entry fee.

Entry Fees
Payment/purchase orders must accompany all entries. Checks should be made payable to PRSA. Any entry submitted without payment or purchase order will be disqualified. Entry fees are non-refundable.

Regular Entry Fees:
$40 per entry for PRSA members
$55 per entry for nonmembers

Late Entry Fees (applies to entries received between July 29 and Aug. 4, 2006):
$50 per late entry for PRSA members
$65 per late entry for nonmembers

Send Entries To:
Rachel Klein
Upper Case Awards Co-Chairman
United Way of Central Oklahoma
1315 N. Broadway Place
Oklahoma City, OK 73103
405.236.8441 ext. 234

The Oklahoma City Chapter of the Public Relations Society of America requests your nominations for its 2006 Harmony, Clarus and Outstanding Young Professional Special Awards. Please review the criteria for each award listed below.

Clarus Award
Clarus is the Latin root for clarity. This Clarus Award, presented to a member of the working media, symbolizes the importance of clarity of purpose in reporting the news affecting the lives of readers, listeners or viewers. The award will honor a journalist who has exhibited fairness in reporting and whose work reflects favorably on the practice of news reporting. The recipient will have established a good relationship with members of the Oklahoma City PRSA Chapter.

Paul E. Dannelley Harmony Award
The pursuit of public relations does not always bring to mind the word “harmony.” However, harmony is the desired outcome of public relations efforts. Just as the objective of medicine is health and the objective of law is justice, so harmony is the objective of public relations. The Harmony Award is presented to a public relations practitioner who has done outstanding work to bring about this ultimate result.

The Harmony Award is presented to a member in good standing of the Oklahoma City PRSA Chapter who has given longtime service to the profession of public relations, who has longevity in the field, who has furthered the professionalism and the practice of public relations, and who has earned the respect of his or her peers.

Paul Edward Dannelley, Jr., APR was a much beloved and honored professor of journalism at the University of Oklahoma. The Oklahoma City PRSA Chapter awarded Professor Dannelley a Bronze Derrick Award in 1978 at its first annual awards contest. In 1983,the Public Relations Society of America named him Outstanding Educator. Through the years, his name became synonymous with public relations at OU. Following his death in 1991, a memorial scholarship was established at the school in his name. Many of Professor Dannelley’s former students are members of the Oklahoma City PRSA Chapter.

Outstanding Young Professional Award
This honor is bestowed on a young professional, a relative newcomer to the field of public relations, who has made a significant contribution to the public relations profession in Oklahoma City.

The Outstanding Young Professional Award is presented to a member in good standing of the Oklahoma City PRSA Chapter who has demonstrated a desire to succeed in a challenging work environment. The recipient must be under the age of 30, have five years or less of full-time experience in the field and have demonstrated an aptitude for leadership and involvement in PRSA.